SwitchBox Control is an innovator in portable cooling systems. The small company started in a garage (actually in a compact NYC apartment) and operates in a surprisingly robust, yet competitive market for private aircraft. While general aviation is a decidedly niche industry, the founder’s passion for flying serves to fuels his enthusiasm. Following acceptance of the IceBox Portable aircraft cabin cooling system, the company has expanded its market to include recreational vehicles and boating.
SwitchBox Control offers a better mousetrap (actually a portable cooling system) and an app to go along with it. To reach the key media contacts and to gain visibility in the general aviation marketplace, SwitchBox Control came to Connect Communications. Our press announcements were picked up by all the leading aviation publications, both in print and online. The results were an immediate boost in sales activity. Connect Communications continues to consult with the client on the nuances, trends, and niche of general aviation consumers.
Keith Ferris grew up a military brat on the grass flying fields of the 1930s. As a child, he had always hoped to fly in the U.S. Air Force. He attended college majoring in aerospace engineering and hoping for an Air Force commission on graduation.
While his father was stationed at Randolph Air Force Base in San Antonio, Keith spent part of his college freshman and sophomore years working as an artist in the Air Force Training Publications group in a building next to the airport’s flight line.
Upon learning he was not going to be able to get in the Air Force after all, he would abandon the engineering curriculum and return to the publications unit to pursue a career in aviation art.
Connect Communications produced and published the sixth edition of MU-2 Magazine, a quarterly resource for the MU-2 aircraft owner/operator community.